2020 On the Double
Fictional campaign to increase tourism in New York City for the year 2020. The concept capitalizes on the year being a double of the same number, 20+20, by using phrases starting with the word "double" to highlight popular attractions of the city. Campaign aspects: posters, print advertising, Outdoor advertising, social media sponsored posts, snapchat geofilters at popular locations, various paraphernalia
PERSONAL PROJECT: 2019