Sarale Wigs produces custom luxurious bespoke virgin wigs. Her confidence, attention to detail, and passion for educating women about their hair is winning her loyal fans among the women of Crown Heights who appreciate quality wigs.
There's only one problem:
Her visual identity is barely existent, her logo a knock-off of the famous Tiffany & Co. This is not totally off-base, since she provides a luxurious, high-quality product and service. But it lacks distinction, failing to reflect Sarale's unique confidence and personality.
The solution? A unique visual identity system to take her branding to the next level, properly communicating her brand promise of professional, premium quality product and service.
When creating a brand, I have three goals.
A brand should: 1) Stand out among its competitors, 2) Convey the business's personality and values, 3) Reflect its customers' emotional aspirations.
Therefore, I always start with Discovery/Research into three key areas: 1) Competition - see what they're doing so that we can do something different, 2) Customers - what are their challenges and goals when using your product/service, 3) Core - what does the business stand for, it's personality and core values.
"Showing up as your unique and unmistakable self isn’t just a matter of creative strategy.
It’s vital to your commercial survival."
-Ipsos and JKR, bedistinctive.jkrglobal.com
Introducing...
The new Sarale Wigs brand
