If you know me, you know that my favorite color is green. It’s the walls of my office and bedroom, the color of my water bottle and @swaddlebee (and Swaddlebee's new branding!), and the color of at least half of my wardrobe (if not more).
Fun fact:
Green is incredibly versatile - different shades of the color can create different tones and styles that fit different project needs across the board from high-energy to bold and confident to elegant.
It also pairs best with colors in the orange family - from mustard to rust and even sometimes with coral or a vibrant red-orange. And it's a great partner to lavender, which is a highly trendy color these days.
So in honor of green, here are some of my favorite green color palettes that I’ve used in recent designs - and why I chose them.
DE STUDIO BRANDING
For my personal branding I was aiming for an elevated look that reflects the quality of my designs, my level of experience, and my personal design style and taste. As my favorite colors, these were a natural choice.
HACHNOSAS KALLAH OF TORONTO BRANDING
Designed at 14Minds
For this project, my goal was to create a look that reflects the elegance of a wedding and the quality of their products and support, while also exuding warmth, softness, and care during what can sometimes be a stressful time financially for people. This design tells the community that “we’re here for you” without being cliche or overdone.
THE IDF TRIBUTE TORAH CAMPAIGN BRANDING
Designed at Click Co.
This project needed a design that main it clear to its audience that the sefer torah will be dedicated in honor and in the zchus of the IDF, while not overtly using the blue and white of the Israeli flag. Therefore, I went with army colors and carried through the theme with an army badge logo, solid block-y fonts, icons and design elements, and images of soldiers in uniform.
CHABAD OF MURRAY HILL BRANDING CONCEPT
Designed at Click Co.
This initial branding concept for Chabad of Murray Hill focused on attracting their target audience of young professionals who are looking for a fun time at their local Jewish center. The colors and fonts are therefore modern and trendy with a bright, cheerful personality.
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Reach out to explore the perfect colors (and branding) to represent your business’s strategy - your personality, your positioning, your audience, and differentiating yourself from your competition.