ATTRACT YOUR DREAM CLIENTS WITH
Branding that's aligned with your unique mission
Stop being embarrassed by your website and branding and start confidently presenting your business to the world. Find your unique purpose + positioning so you can attract your tribe with designs and marketing that reflect the premium experience your provide for your clients.
YOU WANT MORE THAN JUST A PRETTY LOGO.
Because great design isn't just about looking pretty. It's about designing something that works.
It’s about the strategy behind the piece - understanding what makes your business unique, what your goals are, and what will resonate with your audience - so that your visuals will both look good and achieve your business goals.
This is why every project I work on begins with strategy - a deep dive into the core of your business's mission, values, uniqueness, target audience, and competition - so that we can ensure that your branding and marketing is purposeful and effective, attracting your "tribe" of customer super-fans.
STEP 1: DISCOVERY
Fill out the intake form to let me know more about your business. Then we'll hop on a call to discover what your business truly needs to get you to the next level.
STEP 2: RECOMMENDATIONS
I'll put together a summary and 1-3 proposals at different price points of what I think will be most effective for your business.
STEP 3: PICK YOUR PATH
You decide which package to proceed with and send over the initial deposit. And I'll get to work!
FEATURED ON
MY SPECIALTIES
Design at the crossroads of strategy and creativity.
1. BRAND STRATEGY + POSITIONING
Do you struggle with standing out from a sea of similar competitors and attracting your ideal customer? Do you even know who your ideal customer is?
If this is where you're stuck, then Brand Strategy is the road to your business's growth.
Brand Strategy includes: (1) Brand essence - who you are, what you stand for, why your business exists. (2) Competitive analysis - who else provides a similar service and how are you different from them. (3) Ideal client avatars - who you exist to help, how you transform their lives. (4) Positioning - leaning into what makes you unique and why customers should come to you specifically.
2. VISUAL IDENTITY DESIGN
Do you need help visually communicating your brand's personality, offer, and premium experience, so that clients trust you to deliver on your promise?
You need a visual identity you (and your target audience will) resonate with and can stand behind.
Package includes: (1) Unique logo, icon, and wordmark variations. (2) Strategic color palette and typography suite. (3) Brand pattern. (4) Brand guidelines to keep you on track and consistent. (5) Social media profiles, banners, and templates to streamline professional content creation and marketing.
3. MARKETING STRATEGY
Do you need help getting your name out there consistently and setting up processes to make lead generation and sales easier?
You need a solid marketing strategy.
Package is custom to your needs, but can include: (1) Analysis of your current sales funnel, identifying weak points and ideas for improvements. (2) Social media content strategy and ideas. (3) Lead generation strategy and ideas. (4) Sales/email funnel strategy. (5) Awareness campaign strategy.
4. DESIGN DIRECTION
Are you unsure if your designs are good or what to change when something just looks “off”?
Utilize an experienced set of eyes to review your designs and provide pointers for improvement so that you can rest assured that your marketing materials are visually clear, consistent, and optimized to perform at their best.
Who am I? I’ve been the Art Director at agencies for the past 4 years now, reviewing and critiquing the work of many designers for both design quality and marketing effectiveness.
JOIN THE HONOR ROLL OF BRANDS I'VE HELPED BUILD.
I designed and collaborated on these logos, visual identities, and brand strategies during my 8+ years working professionally at marketing agencies - BLMG, 14Minds, and Click Co.
Read more about my work experience here
I'll be in touch with you shortly!
